"AI-Generated Spam May Soon Be Flooding Your Inbox – And It Will Be Personalized to Be Especially Persuasive"
The battle between spam blockers and spammers will intensify as generative Artificial Intelligence (AI) emerges as a new weapon. Recent AI advancements made by ChatGPT could provide spammers with new tools to evade filters, capture people's attention, and persuade them to click, purchase, or share personal information. As the director of the University of South Florida's Advancing Human and Machine Reasoning lab, John Licato explores the intersection of AI, Natural Language Processing (NLP), and human reasoning. He has studied how AI can learn the preferences, beliefs, and peculiarities of individuals. People need to be prepared for more intelligent spam that can exploit their vulnerabilities. AI advancements suggest that fraudsters may no longer need to rely on hit-or-miss methods. Based on easily accessible information, such as social media posts, AI could enable them to target individuals and make their messages more convincing. This article continues to discuss how AI will be used for spam.