"Consumers Prepared to Ditch Brands After Cybersecurity Issues"

According to Vercara, businesses faced about 800,000 cyberattacks in 2023, with over 60,000 of them being Distributed Denial-of-Service (DDoS) attacks and 4,000 falling victim to ransomware. Consumers have nuanced perceptions of cybersecurity incidents and are oftentimes unaware of their role in maintaining cyber hygiene within a business. These findings highlight the importance of brand trust in the digital landscape, with 75 percent of consumers expressing their willingness to cut ties with a brand after any cybersecurity incident. Earning consumer trust is difficult, especially after a successful cyberattack. Sixty-six percent of US consumers would not trust a company that suffers a data breach with their personal information, and 44 percent link such incidents to a company having poor security. This article continues to discuss key findings regarding consumers' perceptions of cybersecurity incidents.

Help Net Security reports "Consumers Prepared to Ditch Brands After Cybersecurity Issues"

Submitted by grigby1