"A Privacy Paradox: Why Do People So Readily Give Up Information Online?"

If asked, most people would likely say that they are concerned about their online privacy. However, previous studies have shown that, in reality, people often willingly disclosure their private information online. A new study conducted by a team of researchers at Pennsylvania State University reveals a number of subtle reasons as to why people fail to take precautions to protect their privacy online. According to the researchers, there are specific psychological cues that increase the chances of people sharing their private information such as social security numbers or phone numbers. These cues exploit pre-existing beliefs about authority, reciprocity, instant gratification, control, transparency, and more. In this study, researchers identified 12 heuristics or mental shortcuts that play a role in privacy disclosure. One such example would be the "bandwagon heuristic," in which people think it is safe to reveal their information because others are doing so. This article continues to discuss the study and its findings pertaining to the cues that trigger people to disclose their private information online.  

Technology Networks report "A Privacy Paradox: Why Do People So Readily Give Up Information Online?"