"#DataPrivacyWeek: Online Trackers Can Detect 80% of Users' Browsing History"

Security researchers at NortonLifeLock have found that online trackers can capture up to 80% of users' browsing histories, with the practice far more pervasive than previously realized. The researchers analyzed online advertising trackers from October to December 2021 and published their findings in NortonLifeLock's quarterly Consumer Cyber Safety Pulse Report.  During the study, researchers found that consumers are tracked by an average of 177 different organizations per week while browsing online. The study also found that half the tracking organizations encountered by a user in a typical week collect this information within the initial two-hour browsing period. This suggests that even if users clear their browsing history every day, it would only take an average of two hours to re-encounter half of all online trackers. The researchers stated that they hope these findings shine a light on online tracking and empower consumers to take back their online privacy.

Infosecurity reports: "#DataPrivacyWeek: Online Trackers Can Detect 80% of Users' Browsing History"