"How Brand Protection Can Address the Risk of GAN Deepfakes"

Artificial Intelligence (AI) can be used to produce convincing audio, video, and image hoaxes called deepfakes. Most businesses have safeguards in place to ensure the confidentiality, integrity, and availability of their data. Data breaches break confidentiality, and ransomware attacks are increasingly aimed at data availability. Data integrity appears to be a more recent phenomenon, possibly because it requires more advanced technology, but it can have disastrous consequences for businesses. As deepfake technology continues to grow in sophistication, threat actors such as competing businesses, nation-states, criminals, anonymous saboteurs, and disgruntled employees will find it easier to launch attacks. Deepfakes can be prevented and countered using a variety of technological and practical measures. Organizations can avoid deepfake-related fraud by integrating automated checks into all relevant processes and assisting employees in identifying potential deepfake videos. Deepfake-focused security controls can be integrated into Digital Risk Protection (DRP) systems. DRP software helps secure digital assets by monitoring Cyber Threat Intelligence (CTI) and recommending actionable safeguards. DRP platforms use intelligent algorithms and reconnaissance methods to detect, track, and analyze threats in real-time, and this data can be fed into automated response solutions. A DRP solution analyzes risks and alerts security teams when potential attacks are detected using indicators of compromise (IOCs) and indicators of attack (IOAs). It provides data handling and analysis capabilities highlighting critical information, preventing teams from becoming overwhelmed by intelligence data and missing critical threats. DRP technology can help reduce the manual burden of content sorting while also preventing malicious actors from inserting deepfakes into the system. This article continues to discuss the concept behind deepfakes, the risk deepfakes pose for businesses, and how DRP can help combat deepfake attacks. 

Security Boulevard reports "How Brand Protection Can Address the Risk of GAN Deepfakes"