"Google Ready to Roll Out Android Privacy Sandbox in Beta"

Google recently announced plans to roll out Android Privacy Sandbox in beta starting early next year, delivering a more private advertising experience to mobile users.  The initiative was initially announced in February, with the developer preview version of the feature being released in May.  Google noted that Privacy Sandbox on Android is meant to limit the sharing of user data and prevent cross-app identifiers, such as advertising IDs, while supporting developers and businesses that are targeting mobile devices.  In May, Google offered an early look at the SDK Runtime and Topics API associated with the Privacy Sandbox, allowing interested parties to test the technologies and plan adoption paths.  Now, Google says it has improved and refined these tools based on the received feedback and that it will continue to deliver new features in developer preview while kicking off the beta rollout.  Google stated that moving forth, developers interested in testing Privacy Sandbox APIs (including Topics, FLEDGE, and Attribution Reporting) will have to complete an enrollment process meant to verify their identity and gather data required by the APIs.  Both ad tech and app developers interested in including these ads-related APIs as part of their solutions can participate.  The researchers noted that the Privacy Sandbox beta will require developers to use an API level 33 SDK extension update set to be released soon.  Google encourages companies that use third-party solutions for ad serving or ad measurement to work with their providers for participation in the testing of Privacy Sandbox.

SecurityWeek reports: "Google Ready to Roll Out Android Privacy Sandbox in Beta"