"Consumers Prioritize Mobile App Security Over Features"

Researchers at Appdome unveiled the results of a global survey that shares the views of 25,000 consumers in 11 countries on mobile app use and consumer expectations of mobile app security.  The researchers found that more than half (53.5%) of consumers now prefer mobile apps to other digital channels.  The researchers noted that approximately 62% of global consumers demand both the best features and security in their mobile experiences equally.  On top of that, about 24% say protection against on-device security, fraud, malware threats, and attacks is more important than features.  Only 13.7% prioritized features over security.  The researchers stated that consumers made it clear that they will reward and promote brands who protect their mobile app data and will punish brands they perceive as not protecting the mobile apps.  Many participants (70.4%) demand mobile app protections which go beyond the login screen and data protection and include anti-fraud and anti-malware protection built into the mobile app.  Most (93.8%) would promote a brand if the mobile app protected their data and use.  More than half (67.9%) would abandon a brand if they perceived that the mobile app did not protect against on-device threats, with 44% saying they would also tell their friends to abandon the brand.  Many of the participants (73%) would abandon a brand if they experienced an unprotected hack or attack from an on-device threat, with 47.4% saying they would tell their friends to abandon the brand.

Help Net Security reports: "Consumers Prioritize Mobile App Security Over Features"