"70% of Australians Don’t Feel in Control of Their Data as Companies Hide Behind Meaningless Privacy Terms"
New research on consumer understanding of privacy terms, released by the Consumer Policy Research Centre and UNSW Sydney, reveals that Australian consumers do not understand how companies, including data brokers, track, target, and profile them. The report also found that 70 percent of Australians believe they have little or no control over how their data is shared between companies. This article continues to discuss insights regarding consumers' understanding of data broking, data privacy, and what it means for them.
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Submitted by Gregory Rigby
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