"Companies Still Don't Know How to Handle Generative AI Risks"

According to the Information Services Group (ISG), companies are actively pursuing practical applications of generative Artificial Intelligence (AI) technology while staying mindful of its risks. Eighty-five percent of companies surveyed by ISG believe investments in generative AI within the next two years are either important or critical. Rather than adopting a "blank slate" strategy, companies are requesting that their service providers apply generative AI to existing services, such as call center operations. Misinterpretation is one of the most significant concerns regarding generative AI. When generative AI cannot produce a correct response to a question, it begins to invent one through a process known as AI hallucination. This article continues to discuss key findings from the ISG State of Applied Generative AI Market report.

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