"Consumers Increasingly Numb to Data Breach Risks"

Security researchers at Imperva have discovered that consumer trust in the organizations they do business with is at rock bottom, leading many to “give up” on security.  The researchers polled over 6700 consumers across the US, Singapore, UK, and Australia in a new study.  The researchers found that just 37% trust financial services firms to keep their data safe, dropping to a third (33%) for healthcare, 29% for government organizations, and just 5% for retail organizations.  Over a third (35%) of participants said they don’t trust any industries to protect their data.  The researchers stated that the problem is exacerbated by the sheer volume of data that consumers share today.  Half of those polled said they couldn’t keep track of the security posture of each organization they interact with, which is desensitizing many to cyber-risk.  A fifth of those surveyed by the researchers said they now don’t care how much data they share online, and over a quarter (26%) claimed that it’s “inevitable” information will get into the wrong hands, so they don’t worry about it.  Only 9% of the participants said they trust cloud messaging services, despite 40% using these platforms to share secrets.  Young adults in the 18-24 category were more open to sharing their data online and less worried about the financial impact of data theft, but more concerned than older respondents about their online reputation.  A fifth (21%) claimed to be concerned about a deepfake video of them circulating online.

Infosecurity reports: "Consumers Increasingly Numb to Data Breach Risks"