"Content Credentials Will Fight Deepfakes in the 2024 Elections"

The shift toward content credentials comes as interest in automated deepfake-detection systems wanes. The Coalition for Content Provenance and Authenticity (C2PA) group combines the Adobe-led Content Authenticity Initiative and Project Origin, a media provenance effort. In 2021, initial standards were released for attaching cryptographically secure metadata to image and video files. Any change to the file in its system is automatically reflected in the metadata, breaking the cryptographic seal and revealing any tampering. If the person modifying the file uses a tool that supports content credentialing, the changes are recorded in the manifest that travels with the image. The group has been further developing the open-source specifications and implementing them with leading media companies since the standards were released. This article continues to discuss fighting against deepfakes with content credentials.

IEEE Spectrum reports "Content Credentials Will Fight Deepfakes in the 2024 Elections"

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