"CyLab Icon Connects Users With Online Privacy Choices"

Researchers from the CyLab Security and Privacy Institute at Carnegie Mellon University (CMU), the University of Michigan, and Fordham University have made it easy for users to choose how websites use their personal information, all in a single spot. The privacy experts have conducted user studies for years, searching for the most effective methods to help website visitors make informed decisions regarding their personal data. In 2019, when the California Attorney General's office requested public input on the California Consumer Privacy Act, the group decided to examine the new regulations to determine how they could help. The statute required websites that collect and share the personal information of visitors to include a link labeled "do not sell my personal information," optionally accompanied by an icon to be specified by the Attorney General's office. Therefore, the researchers began developing and evaluating various options. Lorrie Cranor, the director of CyLab, stated that when brainstorming possible icons, they considered attempting to directly convey the "do not sell my personal information" or "opt-out" concept. However, they understood that individuals would likely have multiple privacy options that extend beyond the sale of information in the future. Thus, it is preferable to design an icon that effectively communicates the concept of choices. Numerous websites, including Spotify, Procter & Gamble, Walmart, Ford Motor Company, Verizon, and more, now feature the CyLab icon. This article continues to discuss the CyLab icon that connects users with online privacy choices.

CyLab reports "CyLab Icon Connects Users With Online Privacy Choices"