"Geotargeting Tools Are Allowing Phishing Campaigns to Home in on Potential Victims"
According to researchers at the security company Avanan, hackers are using geotargeting tools to customize phishing attacks to specific geographic regions. They discovered evidence of phishing actors using Geo Targetly, which is a tool used by businesses to personalize advertising based on the location of the recipient. In this attack, cybercriminals redirect users through Geo Targetly and serve them locally-tailored phishing pages. In one email examined by Avanan, the phishers delivered a message about a subpoena for speeding in Spanish. The email contained a link that led recipients to a page on Geo Targetly. The program automatically determines a user's location and redirects them accordingly. Using Geo Targetly, hackers are able to create phishing links that direct users in certain regions to fake login pages resembling authentic ones. The researchers emphasized that personalization increases the likelihood of victims falling for an attack and clicking a link. This article continues to discuss hackers' use of geotargeting tools to tailor phishing attacks to specific locations.