"Heartbleed: When Is It Good to Name a Vulnerability?"

Years have passed since the identification of "Heartbleed," a critical OpenSSL vulnerability, but questions remain regarding branded vulnerabilities and the appropriate naming of vulnerabilities. Branding the serious OpenSSL vulnerability with a name and logo garnered media attention and raised awareness. A Pew Research Center conducted a survey within weeks of the vulnerability's disclosure in April 2014 and found that 64 percent of Internet users knew about the bug, 39 percent took steps to secure their online accounts, and 29 percent felt their personal information was at risk due to the security flaw. This article continues to discuss the Heartbleed vulnerability, the branded vulnerabilities trend, and balancing between marketing and security. 

Dark Reading reports "Heartbleed: When Is It Good to Name a Vulnerability?"

Submitted by grigby1