"Recent Rise in SEO Poisoning Attacks Compromise Brand Reputations"

In recent weeks, SentinelOne has observed an increase in malicious search engine advertisements. SentinelOne researchers note that attackers using Search Engine Optimization (SEO) poisoning are typically more successful when they SEO poison the results of popular downloads related to companies with limited internal brand protection resources. SEO poisoning attacks involve manipulating search engine results so that the first advertised links lead to attacker-controlled sites, often to infect users with malware or to lure more people into an advertisement fraud scheme. This article continues to discuss the concept of SEO poisoning attacks, an example of a recent SEO poisoning campaign provided by SentinelOne, and how to mitigate the threat of such attacks. 

TechRepublic reports "Recent Rise in SEO Poisoning Attacks Compromise Brand Reputations"