|What Makes Customers Satisfied and Continuence Using M-Fintech Payment? The Multidimensional Investigation of Perceived Security
The perception of security when consumers use the m-fintech payment application impacts satisfaction and continuance intention. However, data security threats and legal breaches have made consumers skeptical about the continuance of m-fintech payments. Therefore, this study aims to analyze the perceived security factor as a form of consumer satisfaction and the desire to continue using it with the support of confirmation behavior. This study uses a quantitative method by surveying 357 m-fintech payment users in Jabodetabek. All collected data has been processed, cleaned, and analyzed utilizing variance-based Structural Equation Modeling statistics. The research finding has proven that all hypotheses are accepted. Perceived security significantly affects confirmation, satisfaction, and continuance intention. A confirmation significantly affects satisfaction, and satisfaction significantly affects the continuance intention of mfintech payment. The originality of this research measures perceived security formatively. The conclusions of this analysis serve as information for the digital central currency bank (CDBC) development plan based on the security level.
|Year of Publication
|Google Scholar | BibTeX | DOI