"Consumers Prepared to Ditch Brands After Cybersecurity Issues"
"Consumers Prepared to Ditch Brands After Cybersecurity Issues"
According to Vercara, businesses faced about 800,000 cyberattacks in 2023, with over 60,000 of them being Distributed Denial-of-Service (DDoS) attacks and 4,000 falling victim to ransomware. Consumers have nuanced perceptions of cybersecurity incidents and are oftentimes unaware of their role in maintaining cyber hygiene within a business. These findings highlight the importance of brand trust in the digital landscape, with 75 percent of consumers expressing their willingness to cut ties with a brand after any cybersecurity incident.